The free service was introduced in part to widen awareness of the premium tier. Spotify has said music artists’ pay will rise when the service has wider take-up. Meanwhile, Spotify has very short-term deals with labels and renegotiations are expected to begin soon, sources say. “The smart artists are saying ‘why am I allowing it?” this executive added. The source said the ad-supported service carries very few ads. There’s no ad load ,” said one music industry source. There is virtually no difference in the free ad-supported service and the premium service. “There is a complete revolt about Spotify free. opportunity: “Rdio is thrilled to continue providing Taylor Swift’s amazing songs for our subscription customers worldwide.”
Regardless, Rdio CEO Anthony Bay leaped on the p.r. Rdio’s free ad-supported version of its service doesn’t carry Swift, however. Swift’s older music is still available on rival services such as Rhapsody and Rdio, largely because they offer paid subscription plans, sources said. The song choices seem to create a message in themselves with titles such as “Quit Breaking Up With Me” by Little Big Town and “Love Interruption” by Jack White. Spotify responded to Swift’s disappearance by rapidly creating a playlist called: “What to Play While Taylor’s Away.” Werde said he’s paying a premium price for a non-premium experience. “I’m paying three times that, and for what? The privilege of not being able to play the two most acclaimed, buzz-worthy albums of the past year, by the two biggest contemporary stars in music?” “Most of America is paying $40 annually for music,” Werde wrote.
Former Billboard editorial director Bill Werde penned a Tumblr blog post suggesting he was dumping his $120-a-year subscription as a result. Spotify has 3 million paid subscribers in the US as of this May. It’s not great news for the potential $10 billion public offering possibly led by Goldman Sachs-backed brand either. The news leaves the most dominant streaming service - created by Daniel Ek - without two of the biggest-selling albums of the last 12 months, Swift’s “1989” and Beyoncé’s self-named CD. While fans never had access to Swift’s latest album, “1989,” Spotify was caught off guard when her label, Big Machine, yanked all her older music off. Spotify is losing access to Swift’s back catalog, meaning customers who pay $10 per month for its all-access music offering will be Swiftless until further notice. Spotify now knows how Harry Styles feels: Taylor Swift just broke up with the streaming service. How much is the cheapest Taylor Swift ticket for her Tampa concerts? Taylor Swift's bizarre Eras Tour transportation revealed
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